The biggest benefit of building an email list as a business owner is how easy it is for you to touch lives. Your people are only an email away. Even when your starting small with say only a couple subscribers, maybe people you already know, it’s still valuable to get them talking about you, and giving them something valuable in your work. A great way to do that is to send them an email every once in a while.
When you are solving problems that will help others to help themselves you are being a service to the human race, to all things really. You are doing for others and when you can love doing it for free just imagine how you’ll feel when you get paid to do it.
And let me be honest here that when you are trying to make a living, money is something that might be closer to the front rather than the back of your mind. Especially if you’ve got a family. But you’ve got to understand that this blogging thing isn’t a get rich quick scheme. It takes years to make money, and you’ve got to be really really good. So investing in creating a blogging income is a long term strategy and you probably won’t be making a living doing it any time soon. That doesn’t mean you can’t take more action and try to make your first blogging windfall come faster. You gotta figure that if you wait until you have 1,000 subscribers, your bound to sell something on your first launch. Even if it’s only one copy, you’ve still got to sell something if you have 1,000 people on your list. It’s probably going to be a disappointing number, maybe more than one, but less than 100, but it will be something you can work on and grow. The blogging business is easy enough to do for a lifetime, without ever having to retire from it. Why would you ever retire anyways? It’s fun! And it’s not hard on your body, all you are doing is typing. In other words, you could be 99 years old and still able to blog everyday if you wanted to.
So why all the talk about the money anyways. Blogging is fun, and it makes your life better. It makes your relationships better. Building an email list on top of blogging just makes blogging that much better. Especially if you plan to make money off your blog. Everyone says it, “the money is in the list”.
So when you get subscribers, that is leading you down a road where people pay you for your products. You don’t have to start with a $1,000 product. Start small, something like $20. That’s a middle ground price range for a good e book, and with a list of 1,000 subscribers, if you did well, you might make a couple hundred dollars off your first launch. That’s money you didn’t have before, and even better it’s earned with your very own online business.
The money would be nice, but the biggest benefit of building an email list is your opportunity to be of service to other people. To help other people. When you work with that in mind, the future is bright.
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Stab writer's block in the heart.