Starting a blogging business can be exciting but it can also be challenging. Here is my best attempt to solve 6 problems you may encounter when blogging for profit.
Trial 1: Feeling like you have nothing valuable to blog about
The answer here is simple. Read more books, and do more research. If you don’t know anything about the topic you want to write about then read. Personally, I find that when I read ideas for blog posts come to me. The point here is to make it valuable. The more you know the better you will be able to serve your audience, don’t make it about you, make it about the reader. You want to provide real value to your readers so if you feel like you’re having a hard time coming up with valuable things to share, then put your nose in a book until inspiration strikes!
Trial 2: The embarrassment of content that needs improvement
The solution here is to keep writing. You just cannot stop blogging if you want to make an income out of it. In the initial stages of blogging, especially if you blog takes on a personal note, you may find the content you created 6 months ago to be an embarrassment. Just know that you had to do what you had to do, and now you’ve grown. Your content today is better than what you wrote 6 months ago. You provide more value. You are of better service to the readers. If you are a little embarrassed, or at worst, feeling like your upsetting those you care about with your work from home job, then resolve to produce more valuable content that really serves people. If you work in the vain of service to others you really can’t go wrong, your not hurting anyone, and there is nothing to be embarrassed about with that.
Trial 3: The time it takes to start a successful blog
Darren Rowse of Problogger did a study that indicated the average age of the successful blogs was 33.8 months, according to his book “Problogger”. That’s just shy of 3 years. 3 years is a long time to pour your blood, sweat, and tears into something that isn’t paying you yet. The answer? Patience. Just think of the personal growth you’re going to experience in those 3 years. Your going to go from talking about your personal story to adding real value in people’s lives. The transformation of writing about you, to writing about your readers will serve your own growth, as well as the growth of your readers. So there is an added benefit to being patient with your blog. With 3 years (and remember this average doesn’t mean that success won’t take you longer than 3 years, joy…) your going to be able to refine your craft and by the time you’re earning money, I know you’re going to have some really valuable content.
Trial 4: Eliminating bad habits and creating habits that will lead to success
What habits do you need to kick, and what habits do you need to set you up for long term success? If you want to make it as a blogger you’re going to have to blog regularly, and in the case of a beginner you may want to err on the side of more rather than less. Here’s an idea: Get up early in the morning, before you have to go to work, and write for an hour on your blog. If done everyday, this will help you develop the habit of blogging and having the habit of blogging when your trying to earn an income from blogging is a no brainer. Just think of the sheer growth of the value you bring to the table if you were to blog for an hour every morning. What would blogging everyday do for your blog? It’s an obvious habit of success for bloggers. Blogging first thing in the morning gives you a sense of accomplishment and progress, and even before you earn your first dollar, you’ll feel like you are doing what you are supposed to be doing. What habits do you need to get rid of? What habits are going to set you and your blog up for success?
Trial 5: Not having the right products in place for your would be customers
When your interested in earning a profit from your blog, you may want to consider having products for sale from the start. That said, you want to choose carefully those things you promote. Your products should reflect your blogs mission and help your audience to get what they want. If your blog is about sports, don’t try to sell children’s toys. What I would recommend you do, is come up with as many products you can that you have personally used and feel good about, and get those affiliate links up on your site. Chances are they will just sit there on your site and no one will click them for a while, but you’ll be in the process of providing more valuable content that will lead your readers to click the link eventually. I know from personal experience that it’s exciting, even if you haven’t yet made any sales, to have something up for sale. It’s exciting to have the possibility of a sale. It’s exciting to know that at any moment you could earn your first dollar. That won’t be possible until you have a group of products up for sale on your site. So select carefully with your audience’s needs in mind, and get the right products up for sale on your blog.
Trial 6: Not getting results
It could be your problem is your not ranked in Google. It could be that you don’t get any social sharing. It could be that you have very few email list subscribers. What this trial boils down to is very little results. What’s the solution here? Well, to be perfectly honest, I don’t know. I can tell you what I plan to do to correct my results myself. The first step is going to be blogging coaching. I’m going to find a coach I like and have them review my blog and give me their feedback on how they think I could improve it and start to generate income. The next step is going to be to buy a little ad and see if I can get some email subscribers and hopefully a sale or two out of it. Finally, in the effort of producing a better results, I’m also going to get to a blogging conference where I hopefully will meet some connections that will help me breakthrough to the next level in my business. I don’t have any advice for you on how you can actually get results with your blog because right now my own results are so small they aren’t producing an income yet. I did however want to share with you my plans to correct this problem so that you can return to this blog and check up in the future to see what worked and what you should avoid. One thing I can tell you with a clear heart is I can help you blog because I am doing that. That said, if your not getting any results, it’s not going to hurt to keep writing and improving the value you bring to the table, so that when the time comes to launch your business, your content will be impeccable.
I hope this was of value to you. I think as bloggers we could all face these trials, it’s just a matter of working through them until we reach the point where we are profitable. I encourage you to keep blogging, keep passing out your business card with your website on it every chance you get, keep engaging in social media, and keep building your email list. Just think about the income you’ll be rewarded with for all of your hard work, and the vacation to the beach you’ll be able to take when you’ve finally made it as a blogger.
Thanks for reading. Please leave a comment about your own blogging trials, and here’s to your blogging success.